What is 'client' in SAP CEC-MKT-CAT - Customer Attribution?

client - Overview

• Component: CEC-MKT-CAT

• Component Name: Customer Attribution

• Description: An entity for which marketing success data is measured. A client could be an entire company, or could represent divisions within a company that conduct their own marketing activities.

client - Details

• 
  Key Concepts: 
  A client in SAP is a logical unit of an SAP system that contains all the data and settings for a specific area of responsibility. It is used to separate different areas of responsibility within an organization, such as accounting, sales, and production. The CEC-MKT-CAT Customer Attribution component is used to assign customers to different marketing categories. 
  
  How to use it: 
  The CEC-MKT-CAT Customer Attribution component can be used to assign customers to different marketing categories based on their characteristics. This can be done by creating customer groups and assigning them to the appropriate marketing category. The customer groups can then be used to target specific marketing campaigns or promotions. 
  
  Tips & Tricks: 
  When creating customer groups, it is important to consider the characteristics of the customers that will be assigned to each group. This will ensure that the right customers are targeted with the right marketing campaigns or promotions. Additionally, it is important to keep track of the customer groups and their associated marketing categories in order to ensure that they are up-to-date and accurate. 
  
  Related Information: 
  For more information on the CEC-MKT-CAT Customer Attribution component, please refer to the SAP Help Portal or contact your local SAP representative. Additionally, there are many online resources available that provide detailed information on how to use this component.