What is 'attribution window' in SAP CEC-MKT-CAT - Customer Attribution?

attribution window - Overview

• Component: CEC-MKT-CAT

• Component Name: Customer Attribution

• Description: The time period during which a conversion can be considered to be the direct result of a consumer previously viewing or clicking on an ad.

attribution window - Details

• 
  Key Concepts: 
  Attribution window is a feature of the CEC-MKT-CAT Customer Attribution component of SAP. It allows users to define a period of time in which customer data can be attributed to a particular marketing campaign. This helps marketers to better understand the effectiveness of their campaigns and make more informed decisions about future campaigns. 
  
  How to use it: 
  To use the attribution window, users must first define the period of time they want to attribute customer data to. This can be done by setting a start and end date for the window. Once the window is set, customer data will be attributed to the marketing campaign within that period. 
  
  Tips & Tricks: 
  When setting an attribution window, it is important to consider the length of time that is most appropriate for your marketing campaign. For example, if you are running a short-term campaign, you may want to set a shorter attribution window than if you are running a long-term campaign. 
  
  Related Information: 
  The CEC-MKT-CAT Customer Attribution component also includes features such as customer segmentation and multi-channel attribution. These features can help marketers gain further insights into their campaigns and make more informed decisions about future campaigns.