What is affiliate in SAP CEC-MKT-CAT - Customer Attribution?

SAP Term: affiliate

• Component: CEC-MKT-CAT

• Component Name: Customer Attribution

• Description: An external website that drives traffic and sales to an advertiser's own website.

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• Key Concepts: 
  An affiliate is a company or individual that has a contractual relationship with another company to promote its products or services. In the context of SAP CEC-MKT-CAT Customer Attribution, an affiliate is a company or individual that has a contractual relationship with another company to promote its products or services and receive a commission for any sales generated from their efforts. 
  
  How to use it: 
  In order to use the CEC-MKT-CAT Customer Attribution component, you must first create an affiliate account. This account will allow you to track and manage your affiliates, as well as view their performance and commissions. Once you have created an affiliate account, you can then add affiliates to your program and begin tracking their performance. 
  
  Tips & Tricks: 
  When creating an affiliate program, it is important to ensure that you are offering competitive commission rates and incentives to attract quality affiliates. Additionally, it is important to provide clear guidelines and expectations for your affiliates so that they know what is expected of them. Finally, it is important to regularly monitor your affiliates’ performance in order to ensure that they are meeting your expectations. 
  
  Related Information: 
  For more information on SAP CEC-MKT-CAT Customer Attribution, please visit the SAP website at https://www.sap.com/products/cec-mkt-cat-customer-attribution.html. Additionally, there are many resources available online that provide tips and advice on how to create and manage successful affiliate programs.