What is 'web recommender logic' in SAP CEC-EMA - SAP Emarsys?

web recommender logic - Overview

• Component: CEC-EMA

• Component Name: SAP Emarsys

• Description: A recommender widget that appears on website pages. They display a selection of relevant products served by the specific logic.

web recommender logic - Details

• 
  Key Concepts: 
  Web recommender logic is a feature of the CEC-EMA SAP Emarsys platform that allows users to create personalized recommendations for their website visitors. It uses machine learning algorithms to analyze customer data and create tailored recommendations for each individual visitor. The logic can be used to recommend products, content, or other items that are likely to be of interest to the visitor. 
  
  How to use it: 
  To use web recommender logic, users must first set up their CEC-EMA SAP Emarsys account and configure the logic. This includes setting up the data sources, such as customer profiles, product catalogs, and other relevant information. Once the data sources are configured, users can create rules and conditions for the logic to follow when creating recommendations. Finally, users can customize the look and feel of the recommendations on their website. 
  
  Tips & Tricks: 
  When setting up web recommender logic, it is important to ensure that the data sources are accurate and up-to-date. This will ensure that the recommendations are relevant and useful for visitors. Additionally, it is important to test the logic before deploying it on a live website. This will help identify any potential issues before they become a problem for visitors. 
  
  Related Information: 
  For more information about web recommender logic and how to use it with CEC-EMA SAP Emarsys, please refer to the official documentation