What is vertical in SAP CEC-EMA - SAP Emarsys?

SAP Term: vertical

• Component: CEC-EMA

• Component Name: SAP Emarsys

• Description: A pre-built marketing solution for different industries, for example, E-Commerce, Retail, Travel, and Cross-industry.

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• Key Concepts: 
  Vertical is a term used to describe the different industries that use SAP software. CEC-EMA SAP Emarsys is a vertical solution specifically designed for the marketing industry. It provides a comprehensive suite of tools to help marketers manage their campaigns, track customer data, and analyze results. 
  
  How to Use It: 
  CEC-EMA SAP Emarsys can be used to create and manage marketing campaigns, track customer data, and analyze results. It also provides tools for segmentation, personalization, and automation of campaigns. Additionally, it offers features such as A/B testing, predictive analytics, and reporting. 
  
  Tips & Tricks: 
  When using CEC-EMA SAP Emarsys, it is important to take advantage of its segmentation capabilities. This will allow you to target specific audiences with tailored messages and offers. Additionally, it is important to use the predictive analytics feature to gain insights into customer behavior and optimize campaigns accordingly. 
  
  Related Information: 
  For more information on CEC-EMA SAP Emarsys, visit the official website at https://www.sap.com/products/cec-ema-sap-emarsys.html. Additionally, there are many online resources available that provide tutorials and tips on how to use the software effectively.