What is unique click-through rate in SAP (CEC-EMA - SAP Emarsys)?

SAP Term: unique click-through rate

• Component: CEC-EMA

• Component Name: SAP Emarsys

• Description: The number of unique clicks, for example, individual subscribers who have clicked on a message, divided by the number of emails delivered and multiplied by 100.

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• Key Concepts: 
  Unique click-through rate (CTR) is a metric used to measure the effectiveness of an email campaign. It is calculated by dividing the number of unique clicks on a link in an email by the total number of emails sent. This metric is used to measure the success of an email campaign and can be used to compare different campaigns.
  
  How to use it: 
  To calculate the unique click-through rate for an email campaign, you need to first determine the total number of emails sent. Then, you need to count the number of unique clicks on a link in the email. Finally, divide the number of unique clicks by the total number of emails sent to get the unique click-through rate.
  
  Tips & Tricks: 
  When calculating the unique click-through rate, make sure to only count clicks from unique users. This will ensure that you are getting an accurate measure of how successful your email campaign was. Additionally, it is important to track other metrics such as open rate and unsubscribe rate in order to get a full picture of how successful your email campaign was.
  
  Related Information: 
  The CEC-EMA SAP Emarsys platform provides tools for tracking and analyzing email campaigns, including metrics such as unique click-through rate. Additionally, there are many other tools available for tracking and analyzing email campaigns, such as MailChimp and Constant Contact.