What is strategy in SAP CEC-EMA - SAP Emarsys?

SAP Term: strategy

• Component: CEC-EMA

• Component Name: SAP Emarsys

• Description: A way to achieve a target. For example, for the objective Active Customers, you have a number of strategies along this part of the customer lifecycle, which contribute to it, including the Grow contact database, Drive first purchase and Reduce customer churn.

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• Key Concepts: 
  SAP Strategy is a term used to describe the overall direction and goals of an organization. It is a long-term plan that outlines how the organization will achieve its objectives. It is typically developed by senior management and is used to guide the organization's operations. In the context of CEC-EMA SAP Emarsys, strategy refers to the strategies and tactics used to maximize the effectiveness of the platform. 
  
  How to use it: 
  When using CEC-EMA SAP Emarsys, it is important to have a clear strategy in place. This strategy should include goals, objectives, and tactics that will be used to maximize the effectiveness of the platform. Additionally, it should include a timeline for implementation and a budget for any necessary resources. 
  
  Tips & Tricks: 
  When developing a strategy for CEC-EMA SAP Emarsys, it is important to consider all aspects of the platform. This includes understanding how the platform works, what features are available, and how they can be used to achieve desired outcomes. Additionally, it is important to consider any potential risks associated with using the platform and develop strategies to mitigate them. 
  
  Related Information: 
  For more information on developing a strategy for CEC-EMA SAP Emarsys, please refer to the official documentation provided by SAP. Additionally, there are many online resources available that provide tips and tricks for using the platform effectively.