What is strategic dashboard in SAP CEC-EMA - SAP Emarsys?

SAP Term: strategic dashboard

• Component: CEC-EMA

• Component Name: SAP Emarsys

• Description: An overview that shows the results of marketing strategies against a particular objective and provides a number of widgets that support with making strategic marketing decisions.

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• Key Concepts: 
  A strategic dashboard is a tool used in SAP Emarsys CEC-EMA to provide an overview of the performance of a company’s marketing campaigns. It allows users to quickly identify areas of success and areas that need improvement. The dashboard provides a visual representation of key metrics such as customer engagement, customer lifetime value, and customer acquisition costs. 
  
  How to use it: 
  The strategic dashboard can be accessed from the SAP Emarsys CEC-EMA interface. Once logged in, users can select the “Strategic Dashboard” option from the main menu. This will open up the dashboard, which displays a variety of metrics related to the performance of marketing campaigns. Users can customize the dashboard to display only the metrics they are interested in. 
  
  Tips & Tricks: 
  When using the strategic dashboard, it is important to keep an eye on key metrics such as customer engagement and customer lifetime value. These metrics can provide valuable insights into how effective a company’s marketing campaigns are performing. Additionally, users should take advantage of the customization options available in the dashboard to ensure that only relevant metrics are displayed. 
  
  Related Information: 
  For more information on using the strategic dashboard in SAP Emarsys CEC-EMA, please refer to the official documentation available on the SAP website. Additionally, there are many online tutorials and resources available that provide step-by-step instructions on how to use the strategic dashboard.