What is send time optimization in SAP CEC-EMA - SAP Emarsys?

SAP Term: send time optimization

• Component: CEC-EMA

• Component Name: SAP Emarsys

• Description: An AI-driven add-on for email campaigns, which analyzes the email responses of every recipient in relation to the campaign launch time, and then sends the next email at the optimal time for them.

Smart SAP Assistant

• Key Concepts: 
  Send time optimization is a feature of the CEC-EMA SAP Emarsys platform that allows users to optimize the timing of their email campaigns. It uses predictive analytics to determine the best time to send emails based on customer data, such as past engagement and open rates. This helps ensure that emails are sent at the most effective time for maximum engagement. 
  
  How to use it: 
  To use send time optimization, users must first set up their customer data in the CEC-EMA SAP Emarsys platform. This includes information such as customer demographics, past engagement, and open rates. Once this data is set up, users can then activate the send time optimization feature. This will analyze the customer data and determine the best time to send emails for maximum engagement. 
  
  Tips & Tricks: 
  When using send time optimization, it is important to keep in mind that customer data can change over time. Therefore, it is important to regularly review and update customer data in order to ensure that emails are being sent at the most effective times. Additionally, it is important to test different times and days to find the optimal send time for each customer segment. 
  
  Related Information: 
  Send time optimization is just one of many features available on the CEC-EMA SAP Emarsys platform. Other features include automated campaigns, segmentation, and analytics. For more information about these features, please visit the CEC-EMA SAP Emarsys website.