What is reward in SAP CEC-EMA - SAP Emarsys?

SAP Term: reward

• Component: CEC-EMA

• Component Name: SAP Emarsys

• Description: An incentive for contacts to purchase more by providing them with certain gifts, such as vouchers, exclusive accesses and balance points for fulfilling certain requirements. Rewards are supported by the Loyalty Add-on.

Smart SAP Assistant

• Key Concepts: 
  Reward is a feature of CEC-EMA SAP Emarsys that allows customers to create and manage loyalty programs. It enables customers to reward their customers for their loyalty and engagement with the brand. Customers can create rewards such as discounts, points, and other incentives to encourage customers to continue engaging with the brand. 
  
  How to Use It: 
  To use the Reward feature, customers must first create a loyalty program. This can be done by setting up a rewards program in the CEC-EMA SAP Emarsys platform. Customers can then set up rules for how customers can earn rewards, such as points for purchases or engagement with the brand. Customers can also set up rules for how customers can redeem rewards, such as discounts or free products. 
  
  Tips & Tricks: 
  When setting up a loyalty program, it is important to consider what type of rewards will be most effective in encouraging customer engagement. It is also important to consider how often rewards should be given out and how long they should last. Additionally, it is important to consider how customers will be able to redeem their rewards. 
  
  Related Information: 
  The Reward feature is part of the CEC-EMA SAP Emarsys platform, which also includes features such as email marketing, customer segmentation, and analytics. Additionally, there are other loyalty programs available that may be more suitable for certain businesses.