What is product affinity in SAP CEC-EMA - SAP Emarsys?

SAP Term: product affinity

• Component: CEC-EMA

• Component Name: SAP Emarsys

• Description: A page in the Emarsys platform UI listing products and categories according to the number of contacts who have bought them, or who are likely to buy them in the future.

Smart SAP Assistant

• Key Concepts: 
  Product affinity is a feature of the CEC-EMA SAP Emarsys platform that allows marketers to identify and target customers based on their past purchases. It uses predictive analytics to analyze customer data and identify patterns in their buying behavior. This helps marketers create more personalized campaigns and offers that are tailored to each customer’s individual needs. 
  
  How to use it: 
  Product affinity can be used to create targeted campaigns and offers for customers. Marketers can use the data collected from product affinity to create personalized messages and offers that are tailored to each customer’s individual needs. This helps marketers increase customer engagement and loyalty, as well as drive sales. 
  
  Tips & Tricks: 
  When using product affinity, it is important to ensure that the data collected is accurate and up-to-date. This will help ensure that the campaigns and offers created are relevant and effective. Additionally, it is important to track customer responses to the campaigns and offers created in order to measure their effectiveness. 
  
  Related Information: 
  Product affinity is just one of many features available on the CEC-EMA SAP Emarsys platform. Other features include segmentation, automation, analytics, and reporting. All of these features can be used together to create powerful marketing campaigns that are tailored to each customer’s individual needs.