What is personalization in SAP CEC-EMA - SAP Emarsys?

SAP Term: personalization

• Component: CEC-EMA

• Component Name: SAP Emarsys

• Description: A service for creating reusable tokens across different channel campaigns as placeholders for contact-specific data. The tokens can be used to display the contact's own name and preferred products in the final content.

Smart SAP Assistant

• Key Concepts: 
  Personalization is a feature of CEC-EMA SAP Emarsys that allows users to customize their experience with the software. This includes customizing the look and feel of the interface, as well as creating personalized messages and content for customers. 
  
  How to use it: 
  To use personalization in CEC-EMA SAP Emarsys, users must first create a profile for each customer. This profile can include information such as name, email address, and other contact information. Once the profile is created, users can then customize the interface and create personalized messages and content for each customer. 
  
  Tips & Tricks: 
  When creating personalized messages and content for customers, it is important to keep in mind the customer’s interests and preferences. This will help ensure that the message or content is relevant and engaging for the customer. Additionally, it is important to keep track of customer interactions with the software so that users can adjust their personalization strategies accordingly. 
  
  Related Information: 
  For more information on personalization in CEC-EMA SAP Emarsys, please refer to the official documentation provided by SAP. Additionally, there are many online resources available that provide tips and tricks for using personalization in CEC-EMA SAP Emarsys.