What is 'external data token' in SAP CEC-EMA - SAP Emarsys?

external data token - Overview

• Component: CEC-EMA

• Component Name: SAP Emarsys

• Description: A personalization token usually used for purchase confirmation or delivery information messages. The token is triggered by an external event containing some kind of information, like a purchase or an estimated delivery date.

external data token - Details

• 
  Key Concepts: 
  External Data Token (EDT) is a feature of the CEC-EMA SAP Emarsys Connector that allows users to securely store and access external data from within the SAP system. EDTs are used to store customer data, such as email addresses, phone numbers, and other contact information, in a secure and encrypted format. This data can then be used for marketing campaigns, customer segmentation, and other activities. 
  
  How to use it: 
  To use EDTs, users must first create an external data token in the SAP system. This token is then used to securely store the external data. Once the token is created, users can access the external data by entering the token into the appropriate field in the SAP system. The data can then be used for marketing campaigns, customer segmentation, and other activities. 
  
  Tips & Tricks: 
  When creating an EDT, it is important to ensure that the token is secure and encrypted. Additionally, users should ensure that they are using a secure connection when accessing the external data. Finally, users should regularly review their EDTs to ensure that they are up-to-date and secure. 
  
  Related Information: 
  For more information on EDTs and how to use them in SAP systems, please refer to the official SAP documentation on External Data Tokens. Additionally, there are several online resources available that provide additional information on EDTs and how