What is 'dynamic content' in SAP CEC-EMA - SAP Emarsys?

dynamic content - Overview

• Component: CEC-EMA

• Component Name: SAP Emarsys

• Description: The content within a single email template that is included or omitted according to a particular recipient's preferences.

dynamic content - Details

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  Key Concepts: 
  Dynamic content is a feature of the CEC-EMA SAP Emarsys platform that allows users to create personalized content for their customers. This content can be tailored to the individual customer’s needs and preferences, making it more engaging and relevant. Dynamic content can be used to create emails, webpages, and other digital assets. 
  
  How to use it: 
  Dynamic content can be used in a variety of ways. It can be used to create personalized emails, webpages, and other digital assets. It can also be used to create targeted campaigns that are tailored to the individual customer’s needs and preferences. Additionally, dynamic content can be used to track customer engagement and analyze customer behavior. 
  
  Tips & Tricks: 
  When creating dynamic content, it is important to keep in mind the customer’s needs and preferences. Additionally, it is important to ensure that the content is engaging and relevant. Finally, it is important to track customer engagement and analyze customer behavior in order to optimize the effectiveness of the dynamic content. 
  
  Related Information: 
  For more information on dynamic content, please visit the CEC-EMA SAP Emarsys website or contact your local SAP representative. Additionally, there are many online resources available that provide tips and tricks for creating effective dynamic content.