What is dedicated IP in SAP CEC-EMA - SAP Emarsys?

SAP Term: dedicated IP

• Component: CEC-EMA

• Component Name: SAP Emarsys

• Description: An IP address that can be assigned exclusively to deploy mailings from. It ensures that a domain deploys campaigns from the same and unique IP address.

Smart SAP Assistant

• Key Concepts: 
  A dedicated IP is a unique IP address that is assigned to a single user or organization. It is used to identify the user or organization and to ensure that their traffic is not mixed with other users or organizations. In the context of CEC-EMA SAP Emarsys, a dedicated IP is used to ensure that the user's emails are sent from a single IP address, which helps to improve deliverability and reduce the risk of being blocked by email providers.
  
  How to use it: 
  In order to use a dedicated IP with CEC-EMA SAP Emarsys, the user must first purchase an IP address from their hosting provider. Once the IP address has been purchased, it must be configured in the CEC-EMA SAP Emarsys settings. This can be done by navigating to the “Settings” tab and selecting “IP Addresses”. From there, the user can enter the IP address and save the changes. 
  
  Tips & Tricks: 
  When configuring a dedicated IP in CEC-EMA SAP Emarsys, it is important to ensure that all emails sent from this IP address are properly authenticated. This can be done by setting up SPF and DKIM records for the domain associated with the IP address. Additionally, it is important to monitor the reputation of the IP address in order to ensure that it is not being blocked by email providers. 
  
  Related Information: 
  For more information on using dedicated IPs with CEC-EMA SAP Emarsys, please refer to the official documentation here: https://help.emarsys.com/hc/en-us/articles/360014455033-Dedicated-IPs