What is data field in SAP CEC-EMA - SAP Emarsys?

SAP Term: data field

• Component: CEC-EMA

• Component Name: SAP Emarsys

• Description: A field type to store data. Commonly referring to a column in a database, a field in a data entry form, or a web form.

Smart SAP Assistant

• Key Concepts: 
  A data field is a component of the CEC-EMA SAP Emarsys platform that stores information about a customer or contact. Data fields are used to store customer information such as name, address, email, phone number, and other contact details. They can also be used to store additional information such as purchase history, preferences, and more. 
  
  How to Use It: 
  Data fields can be used to store customer information in the CEC-EMA SAP Emarsys platform. This information can then be used to create targeted campaigns and segment customers into different groups. Additionally, data fields can be used to track customer behavior and preferences over time. 
  
  Tips & Tricks: 
  When creating data fields in the CEC-EMA SAP Emarsys platform, it is important to ensure that the data is accurate and up-to-date. Additionally, it is important to ensure that the data fields are properly labeled so that they can be easily identified and accessed when needed. 
  
  Related Information: 
  Data fields are just one component of the CEC-EMA SAP Emarsys platform. Other components include segmentation rules, campaigns, and analytics tools. Additionally, there are a variety of third-party integrations available for the platform that can help extend its capabilities.