What is 'custom field' in SAP CEC-EMA - SAP Emarsys?

custom field - Overview

• Component: CEC-EMA

• Component Name: SAP Emarsys

• Description: An additional field type next to system fields, which can be created by the user or users with administrator user roles. They can be edited, deleted, or copied as required.

custom field - Details

• 
  Key Concepts: 
  A custom field is a type of field in SAP CEC-EMA Emarsys that allows users to store additional information about their contacts. Custom fields can be used to store data such as contact preferences, customer segmentation, and other contact-specific information. 
  
  How to use it: 
  Custom fields can be created in the SAP CEC-EMA Emarsys interface. To create a custom field, go to the “Contacts” tab and select “Custom Fields” from the drop-down menu. From there, you can create a new custom field by entering a name and selecting a data type. Once the custom field is created, it can be used to store additional information about contacts. 
  
  Tips & Tricks: 
  When creating custom fields, it is important to consider how the data will be used. For example, if you are creating a custom field for customer segmentation, you should consider what types of segments you want to create and how they will be used. Additionally, it is important to ensure that the data type you select for the custom field matches the type of data you are storing. 
  
  Related Information: 
  For more information on creating and using custom fields in SAP CEC-EMA Emarsys, please refer to the official documentation here: https://help.sap.com/viewer/cec_ema/en-US/f9f3d7a8b2e14f8a9f3d7a8b2e14f8a9.html