What is click-to-open rate in SAP CEC-EMA - SAP Emarsys?

SAP Term: click-to-open rate

• Component: CEC-EMA

• Component Name: SAP Emarsys

• Description: A measurement of how many people clicked on a link in an email. It only takes into account people who opened the email. It does not include everyone on the email list or all the emails that were delivered.

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• Key Concepts: 
  Click-to-open rate is a metric used to measure the effectiveness of an email campaign. It is calculated by dividing the number of unique clicks on a link in an email by the number of unique opens of that same email. This metric is used to determine how successful an email campaign was in terms of engagement and can be used to compare different campaigns. 
  
  How to use it: 
  The click-to-open rate can be used to measure the success of an email campaign in terms of engagement. It is calculated by dividing the number of unique clicks on a link in an email by the number of unique opens of that same email. This metric can be used to compare different campaigns and determine which one was more successful in terms of engagement. 
  
  Tips & Tricks: 
  When using click-to-open rate to measure the success of an email campaign, it is important to consider other factors such as the content of the email, the timing of the send, and the target audience. Additionally, it is important to track other metrics such as open rate, click rate, and unsubscribe rate in order to get a more comprehensive view of how successful an email campaign was. 
  
  Related Information: 
  The click-to-open rate is one metric used to measure the success of an email campaign. Other metrics that can be used include open rate, click rate, unsubscribe rate, and conversion rate. Additionally, CEC-EMA SAP Emarsys provides tools for tracking and analyzing these metrics in order to gain insights into how successful an email campaign was.