What is click-through rate in SAP CEC-EMA - SAP Emarsys?

SAP Term: click-through rate

• Component: CEC-EMA

• Component Name: SAP Emarsys

• Description: The number of clicks per 100 messages delivered. Total click-through rate is determined by dividing the total number of clicks on a message by the number of emails delivered and multiplying by 100.

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• Key Concepts: 
  Click-through rate (CTR) is a metric used to measure the success of an online marketing campaign. It is calculated by dividing the number of clicks on a link or advertisement by the total number of impressions (the number of times the link or ad was seen). CTR is an important metric for marketers as it helps them understand how effective their campaigns are in terms of driving engagement and conversions.
  
  How to use it: 
  In CEC-EMA SAP Emarsys, click-through rate can be used to measure the success of email campaigns. To calculate CTR, divide the number of clicks on a link or advertisement by the total number of impressions (the number of times the link or ad was seen). This will give you an indication of how successful your email campaigns are in terms of driving engagement and conversions.
  
  Tips & Tricks: 
  When measuring CTR, it is important to consider other factors such as open rate and conversion rate. Open rate measures how many people opened your email, while conversion rate measures how many people completed a desired action after clicking on your link or ad. By looking at all three metrics together, you can get a better understanding of how successful your campaigns are.
  
  Related Information: 
  For more information on click-through rate and other metrics used to measure the success of online marketing campaigns, check out this article from HubSpot: https://blog.hubspot.com/marketing/click-through-rate-cta