What is block targeting in SAP CEC-EMA - SAP Emarsys?

SAP Term: block targeting

• Component: CEC-EMA

• Component Name: SAP Emarsys

• Description: A feature that allows customers to hide or show an entire content block for different user segments within the launch list.

Smart SAP Assistant

• Key Concepts: 
  Block targeting is a feature of the CEC-EMA SAP Emarsys platform that allows users to create targeted campaigns for specific customer segments. It enables users to create campaigns that are tailored to the needs of their target audience, allowing them to reach the right people with the right message. 
  
  How to use it: 
  To use block targeting, users must first define their target audience. This can be done by selecting criteria such as age, gender, location, and interests. Once the target audience has been defined, users can create campaigns that are tailored to their target audience. They can also use block targeting to exclude certain customer segments from receiving their campaigns. 
  
  Tips & Tricks: 
  When creating campaigns with block targeting, it is important to ensure that the criteria used to define the target audience is relevant and up-to-date. Additionally, it is important to ensure that the messages used in the campaigns are tailored to the needs of the target audience. 
  
  Related Information: 
  For more information on block targeting and other features of CEC-EMA SAP Emarsys, please visit their website at https://www.emarsys.com/en/solutions/cec-ema/.