What is allocation delay in SAP CEC-EMA - SAP Emarsys?

SAP Term: allocation delay

• Component: CEC-EMA

• Component Name: SAP Emarsys

• Description: The time difference between the confirmation of a purchase rewarded with points and the actual crediting of the points to a contact. It is used to avoid fraudulent point collection in conjunction with product returns.

Smart SAP Assistant

• Key Concepts: 
  Allocation delay is a feature of the CEC-EMA SAP Emarsys platform that allows users to delay the allocation of a message to a recipient. This feature is useful for situations where the user wants to ensure that the message is sent at the most optimal time, such as when the recipient is most likely to be online or when the message will have the most impact. 
  
  How to use it: 
  To use the allocation delay feature, users must first select the message they want to send and then select the “Delay Allocation” option. This will open a window where users can specify how long they want to delay the message before it is sent. Once the delay time has been set, users can click “Send” and the message will be sent at the specified time. 
  
  Tips & Tricks: 
  When using allocation delay, it is important to consider when your recipients are most likely to be online and when your message will have the most impact. For example, if you are sending a promotional message, you may want to delay it until just before a sale or event begins. Additionally, if you are sending a message to multiple recipients, you may want to stagger the delivery times so that each recipient receives their message at different times. 
  
  Related Information: 
  The CEC-EMA SAP Emarsys platform also offers other features such as automated messages, segmentation, and analytics. Additionally, users can integrate their existing email marketing campaigns with Emarsys for more advanced features and insights.