What is point in SAP CEC-EMA-LOY - Emarsys Loyalty?

SAP Term: point

• Component: CEC-EMA-LOY

• Component Name: Emarsys Loyalty

• Description: SAP Emarsys CEC-EMA The standard currency for Loyalty that defines how customers earn points and how to control how they spend them. For example, through spending money or engaging with your brand.

Smart SAP Assistant

• Key Concepts: 
  A point is a unit of measurement used in the CEC-EMA-LOY Emarsys Loyalty component of SAP. Points are used to track customer loyalty and engagement, and can be earned through various activities such as making purchases, referring friends, or participating in surveys. Points can then be redeemed for rewards such as discounts, free products, or special offers. 
  
  How to Use It: 
  Points can be earned by customers in a variety of ways. For example, customers can earn points by making purchases, referring friends, or participating in surveys. Points can also be earned through other activities such as attending events or signing up for newsletters. Once points have been earned, they can be redeemed for rewards such as discounts, free products, or special offers. 
  
  Tips & Tricks: 
  It is important to keep track of points and ensure that customers are rewarded for their loyalty and engagement. To do this, it is important to set up a system that tracks points and rewards customers accordingly. Additionally, it is important to keep customers informed about how they can earn points and what rewards they can redeem them for. 
  
  Related Information: 
  The CEC-EMA-LOY Emarsys Loyalty component of SAP also includes features such as customer segmentation and personalized messaging. These features allow businesses to better understand their customers and tailor their loyalty programs accordingly. Additionally, businesses can use the data collected from the loyalty program to gain insights into customer behavior and preferences.