What is loyalty action in SAP CEC-EMA-LOY - Emarsys Loyalty?

SAP Term: loyalty action

• Component: CEC-EMA-LOY

• Component Name: Emarsys Loyalty

• Description: SAP Emarsys CEC-EMA The customer-side interactions with a Loyalty plan. A Loyalty plan is based around offering incentives to customers to take these actions and rewarding them for doing so.

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• Key Concepts: 
  Loyalty action is a component of the Emarsys Loyalty Action (CEC-EMA-LOY) module in SAP. It enables businesses to create and manage loyalty programs for their customers. It allows businesses to reward customers for their loyalty and engagement with the company, such as through discounts, rewards points, and other incentives. 
  
  How to use it: 
  The Loyalty Action component of CEC-EMA-LOY can be used to create and manage loyalty programs for customers. It allows businesses to set up rules and conditions for the loyalty program, such as how many points are required for a reward or discount, and how long the program will last. It also allows businesses to track customer engagement with the loyalty program, such as how many points have been earned or redeemed. 
  
  Tips & Tricks: 
  When setting up a loyalty program, it is important to consider the needs of your customers. Make sure that the rewards and incentives you offer are attractive enough to encourage customers to participate in the program. Additionally, make sure that the rules and conditions of the program are clear and easy to understand so that customers know what they need to do in order to earn rewards. 
  
  Related Information: 
  The Loyalty Action component of CEC-EMA-LOY is part of SAP's Customer Engagement & Commerce suite of products. Other components of this suite include Customer Data Platform (CDP), Customer Experience Management (CXM), and Commerce Platform (CP). These components can be used together to create a comprehensive customer engagement strategy.