1. SAP Glossary
  2. Emarsys Loyalty
  3. friend


What is 'friend' in SAP CEC-EMA-LOY - Emarsys Loyalty?


friend - Overview

  • Component: CEC-EMA-LOY

  • Component Name: Emarsys Loyalty

  • Description: SAP Emarsys CEC-EMA A person who receives a referral from a Loyalty member to incentivize Loyalty members to invite their friends to purchase in the store. Loyalty members who bring friends who buy are rewarded.


friend - Details


  • Key Concepts: Friend is a term used in the CEC-EMA-LOY Emarsys Loyalty component of SAP. It is a feature that allows customers to refer their friends to the loyalty program. When a customer refers a friend, they will receive a reward for doing so.
    How to use it: To use the Friend feature, customers must first sign up for the loyalty program. Once they have done so, they can refer their friends by providing their contact information. The referred friend will then receive an invitation to join the loyalty program.
    Tips & Tricks: When referring friends, it is important to make sure that the contact information provided is accurate. This will ensure that the invitation is sent to the correct person and that they are able to join the loyalty program.
    Related Information: The Friend feature is part of the CEC-EMA-LOY Emarsys Loyalty component of SAP. It is designed to help businesses increase customer engagement and loyalty by rewarding customers for referring their friends. Additionally, it can help businesses acquire new customers through word-of-mouth referrals.

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friend - Related SAP Terms

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