What is 'balance point' in SAP CEC-EMA-LOY - Emarsys Loyalty?

balance point - Overview

• Component: CEC-EMA-LOY

• Component Name: Emarsys Loyalty

• Description: SAP Emarsys CEC-EMA A point earned by purchasing and engagement. Points can be spent on rewards in Redemption type plans.

balance point - Details

• 
  Key Concepts: 
  Balance point is a feature of the CEC-EMA-LOY Emarsys Loyalty component of SAP. It is a way to measure customer loyalty and engagement by tracking the number of points customers have earned through their interactions with the company. The balance point is calculated by taking into account the total number of points earned, the total number of points redeemed, and the total number of points expired. 
  
  How to use it: 
  The balance point can be used to measure customer loyalty and engagement. It can be used to identify customers who are more likely to make repeat purchases or who are more likely to refer others to the company. It can also be used to reward customers for their loyalty and engagement. 
  
  Tips & Tricks: 
  When using the balance point feature, it is important to set up a system that rewards customers for their loyalty and engagement. This could include offering discounts or special offers for customers who reach certain balance points. Additionally, it is important to keep track of customer activity so that you can accurately measure their loyalty and engagement. 
  
  Related Information: 
  The CEC-EMA-LOY Emarsys Loyalty component also includes features such as customer segmentation, loyalty program management, and customer analytics. These features can be used in conjunction with the balance point feature to gain a better understanding of customer loyalty and engagement.