What is automatic targeting in SAP CEC-EMA-LOY - Emarsys Loyalty?

SAP Term: automatic targeting

• Component: CEC-EMA-LOY

• Component Name: Emarsys Loyalty

• Description: SAP Emarsys CEC-EMA The process of sending promotion actions to loyalty members using their wallets instead of attaching them with loyalty tokens.

Smart SAP Assistant

• Key Concepts: 
  Automatic targeting is a feature of the CEC-EMA-LOY Emarsys Loyalty component of SAP software. It allows businesses to automatically target customers with personalized offers and rewards based on their past behavior and preferences. This helps businesses to increase customer loyalty and engagement. 
  
  How to use it: 
  To use automatic targeting, businesses must first set up their customer profiles in the CEC-EMA-LOY Emarsys Loyalty component. This includes collecting customer data such as purchase history, preferences, and demographics. Once the customer profiles are set up, businesses can then create personalized offers and rewards that are tailored to each customer’s individual needs. 
  
  Tips & Tricks: 
  When setting up customer profiles, it is important to collect as much data as possible in order to create more accurate and effective offers and rewards. Additionally, businesses should regularly review their customer profiles to ensure that they are up-to-date with the latest customer data. 
  
  Related Information: 
  The CEC-EMA-LOY Emarsys Loyalty component also includes features such as automated segmentation, which allows businesses to group customers into segments based on their behavior and preferences. Additionally, businesses can use the component’s analytics tools to track the performance of their campaigns and offers.