What is action validity in SAP CEC-EMA-LOY - Emarsys Loyalty?

SAP Term: action validity

• Component: CEC-EMA-LOY

• Component Name: Emarsys Loyalty

• Description: SAP Emarsys CEC-EMA The duration when the recipient of the Loyalty action can fulfil its requirements to earn rewards. In the case of token-based Loyalty actions, this starts at the time when the personalization token is sent to the customer and not when it is clicked.

Smart SAP Assistant

• Key Concepts: 
  Action Validity is a feature of the CEC-EMA-LOY Emarsys Loyalty component of SAP software. It allows users to define the validity period of loyalty actions, such as discounts, rewards, and promotions. This feature helps ensure that customers are not able to take advantage of loyalty actions after they have expired.
  
  How to Use It: 
  To use Action Validity, users must first define the validity period for each loyalty action. This can be done by setting a start date and an end date for each action. Once the validity period has been set, customers will only be able to take advantage of the action during that time frame. 
  
  Tips & Tricks: 
  When setting the validity period for loyalty actions, it is important to consider the customer’s needs. For example, if a customer is likely to take advantage of a promotion or discount shortly after it is offered, then it may be beneficial to set a shorter validity period. On the other hand, if customers are likely to take advantage of an action at a later date, then it may be beneficial to set a longer validity period. 
  
  Related Information: 
  Action Validity is just one of many features available in the CEC-EMA-LOY Emarsys Loyalty component of SAP software. Other features include customer segmentation, loyalty program management, and reward redemption. For more information about these features and how they can help improve customer loyalty, please visit the SAP website.