What is 'major customer group' in SAP CA-GTF - General Application Functions?

major customer group - Overview

• Component: CA-GTF

• Component Name: General Application Functions

• Description: Postal code for a collection of receivers who together have such a high volume of post that they are assigned a single postal code and the individuals distinguished by using PO box numbers.

major customer group - Details

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  Key Concepts: 
  A major customer group is a component of the SAP General Application Functions (CA-GTF) module. It is used to group customers into categories based on their size, industry, or other criteria. This allows for more efficient customer segmentation and targeted marketing campaigns. 
  
  How to use it: 
  In order to use the major customer group component of the SAP General Application Functions (CA-GTF) module, you must first define the criteria for each customer group. This can include size, industry, location, or any other criteria that you deem relevant. Once the criteria have been defined, customers can be assigned to each group based on their characteristics. 
  
  Tips & Tricks: 
  When defining the criteria for each customer group, it is important to consider how the groups will be used in marketing campaigns. For example, if you are targeting customers in a certain industry, you may want to create a separate customer group for that industry. This will allow you to easily target those customers with specific campaigns. 
  
  Related Information: 
  The major customer group component of the SAP General Application Functions (CA-GTF) module is closely related to other components such as customer segmentation and targeted marketing campaigns. Understanding how these components work together can help you create more effective marketing strategies.