What is 'product interaction' in SAP CA-DDF-RT - Demand Data Foundation for Retail?

product interaction - Overview

• Component: CA-DDF-RT

• Component Name: Demand Data Foundation for Retail

• Description: A superordinate term for all the ways in which changes in one product driver product can have a positive or negative effect interaction effect on the sales of another product drag product. Examples include: Promotional cannibalization: Change in driver product: promotion Negative effect on drag product: sales decrease Product affinity: Change in driver product: promotion Positive effect on drag product: sales increase Other interactions: Change in driver product: out-of-stock, damaged, or of bad quality Positive effect on drag product: sales increase

product interaction - Details

• 
  Key Concepts: 
  Product Interaction is a component of the Demand Data Foundation for Retail (CA-DDF-RT) in SAP. It enables retailers to capture and analyze customer interactions with products, such as product views, clicks, and purchases. This data can be used to gain insights into customer behavior and preferences, as well as to optimize product offerings. 
  How to Use It: 
  Product Interaction can be used to track customer interactions with products across multiple channels, such as web, mobile, and in-store. This data can then be used to create personalized product recommendations and optimize product offerings. Additionally, it can be used to identify trends in customer behavior and preferences. 
  
  Tips & Tricks: 
  When using Product Interaction, it is important to ensure that the data is accurate and up-to-date. Additionally, it is important to ensure that the data is being collected from all relevant channels in order to get a comprehensive view of customer interactions with products. 
  
  Related Information: 
  Product Interaction is part of the Demand Data Foundation for Retail (CA-DDF-RT) in SAP. It is also related to other components of the Demand Data Foundation, such as Customer Interaction and Inventory Management. Additionally, it is related to other SAP solutions such as SAP HANA and SAP Analytics Cloud.