What is cold lead in SAP CA-ANW - SAP Anywhere?

SAP Term: cold lead

• Component: CA-ANW

• Component Name: SAP Anywhere

• Description: Cold leads refer to leads that have a very low possibility of being turned into sales orders.

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• Key Concepts: 
  A cold lead is a potential customer who has not yet been contacted by a sales representative. In SAP Anywhere, a cold lead is a contact that has been identified as a potential customer, but has not yet been contacted or engaged in any way. 
  
  How to use it: 
  In SAP Anywhere, cold leads can be identified by searching for contacts that have not yet been contacted or engaged in any way. This can be done by filtering contacts based on their engagement status. Once identified, cold leads can be contacted and engaged with in order to convert them into customers. 
  
  Tips & Tricks: 
  When engaging with cold leads, it is important to be mindful of the customer’s needs and interests. It is also important to be aware of the customer’s timeline and budget in order to ensure that the sales process is efficient and effective. 
  
  Related Information: 
  SAP Anywhere provides a range of tools and features that can help sales representatives identify and engage with cold leads. These include lead scoring, automated email campaigns, and contact segmentation.