What is Qualtrics in SAP BV-TECHNOLOGY - Brand Voice - Technology Platform?

SAP Term: Qualtrics

• Component: BV-TECHNOLOGY

• Component Name: Brand Voice - Technology Platform

• Description: In December 2018, SAP announced the intention to acquire Qualtrics, the global pioneer of experience management XM software. The company with headquarters in Provo, Utah, and Seattle, Washington, serves more than 9000 enterprises worldwide with a technology platform that organizations use to collect, manage, and act on experience data. The Qualtrics XM Platform is a "system of action" used by teams departments, and entire organizations to manage the four core experiences of business customer, product, employee and brand on one platform.

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• Key Concepts: 
  Qualtrics is a cloud-based customer experience management platform that enables organizations to capture, analyze, and act on customer feedback. It provides a comprehensive suite of tools to measure customer satisfaction, loyalty, and engagement. It also offers advanced analytics capabilities to help organizations make informed decisions about their customer experience. 
  
  How to use it: 
  Qualtrics can be used to create surveys, polls, and other forms of customer feedback. It also provides tools for analyzing the data collected from these surveys and polls. Organizations can use the insights gained from Qualtrics to improve their customer experience and make better decisions about their products and services. 
  
  Tips & Tricks: 
  When creating surveys or polls with Qualtrics, it is important to keep the questions concise and relevant. Additionally, it is important to ensure that the survey or poll is easy to understand and navigate. This will help ensure that customers provide accurate and meaningful feedback. 
  
  Related Information: 
  Qualtrics is part of the SAP BV-TECHNOLOGY Brand Voice - Technology Platform. This platform provides organizations with a comprehensive suite of tools for managing their customer experience. Other components of this platform include SAP Customer Data Platform (CDP), SAP Customer Experience Management (CEM), and SAP Customer Insights (CI).