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Component: BV-NON-PRODUCT
Component Name: Brand Voice - Non-Product
Description: The activities in areas such as corporate social responsibility CSR, sustainability, diversity, and inclusion. See "SAP Corporate Social Responsibility.”
Key Concepts: SAP4Good is a global initiative from SAP that focuses on using technology to drive social and environmental change. It is a platform for collaboration between SAP and its partners, customers, and the broader community to create innovative solutions that address global challenges. The BV-NON-PRODUCT Brand Voice - Non-Product component of SAP4Good is a set of guidelines for how SAP should communicate about its non-product initiatives, such as sustainability, diversity, and corporate social responsibility. How to Use It: The BV-NON-PRODUCT Brand Voice - Non-Product component of SAP4Good provides guidance on how to communicate about SAP’s non-product initiatives. This includes guidelines on how to talk about the company’s commitment to sustainability, diversity, and corporate social responsibility. It also provides guidance on how to use language that is consistent with the company’s values and mission. Tips & Tricks: When communicating about SAP’s non-product initiatives, it is important to be clear and concise. Use language that is easy to understand and avoid jargon or technical terms. Additionally, it is important to be consistent with the company’s values and mission when communicating about these initiatives. Related Information: For more information about SAP4Good and the BV-NON-PRODUCT Brand Voice - Non-Product component, visit the official website at https://www.sap.com/corporate/en/company/sap4good.html.
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