What is SAP Sapphire in SAP BV-NON-PRODUCT - Brand Voice - Non-Product?

SAP Term: SAP Sapphire

• Component: BV-NON-PRODUCT

• Component Name: Brand Voice - Non-Product

• Description: An annual event that offers customers a look at the latest technology from SAP in person, virtually, or on demand.

Smart SAP Assistant

• Key Concepts: 
  SAP Sapphire is a brand voice that is used to communicate non-product related topics. It is a distinct and consistent tone of voice that is used to create a unified and recognizable brand identity. It is designed to be friendly, approachable, and informative. 
  
  How to use it: 
  SAP Sapphire should be used when communicating non-product related topics such as company values, customer service, and corporate culture. It should be used in all written communications such as emails, website content, and social media posts. It should also be used in verbal communications such as customer service calls and presentations. 
  
  Tips & Tricks: 
  When using SAP Sapphire, it is important to keep the tone friendly and approachable. Avoid using technical jargon or overly complex language. Instead, focus on using simple language that is easy to understand. Additionally, use visuals whenever possible to help illustrate your points. 
  
  Related Information: 
  For more information on SAP Sapphire, please visit the SAP website at https://www.sap.com/brandvoice/sapphire/.