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Component: BV-NON-PRODUCT
Component Name: Brand Voice - Non-Product
Description: Entity that develops and publishes thought leadership content and its role in and effect on technology in business as well as areas such as purpose, global economic and social impacts, scenario planning, and predictions. The SAP Insights Web site now also includes content formerly available in the Digitalist Magazine by SAP.
Key Concepts: SAP Insights is a component of the SAP Brand Voice, which is a set of guidelines for how to communicate about SAP products and services. SAP Insights provides guidance on how to effectively communicate about non-product topics, such as industry trends, customer stories, and thought leadership. How to Use It: SAP Insights can be used to create content that is both informative and engaging. Content should be written in a conversational tone and should focus on providing valuable insights to the reader. Content should also be tailored to the target audience, as different audiences may have different needs and interests. Tips & Tricks: When creating content for SAP Insights, it is important to keep the following tips in mind: • Use data and research to back up your points • Keep content concise and easy to understand • Use visuals such as images or videos to make content more engaging • Include links to related content or resources • Make sure content is up-to-date and relevant Related Information: For more information on SAP Insights, please visit the official SAP website at https://www.sap.com/brandvoice/insights.html. Additionally, you can find helpful resources on the SAP Community Network at https://community.sap.com/topics/insights.
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