1. SAP Glossary
  2. Brand Voice - Non-Product
  3. SAP House


What is 'SAP House' in SAP BV-NON-PRODUCT - Brand Voice - Non-Product?


SAP House - Overview

  • Component: BV-NON-PRODUCT

  • Component Name: Brand Voice - Non-Product

  • Description: A physical customer-, partner-, and community-facing space that aims to provide insights and inspiration from SAP thought leaders, highlight the latest innovations from SAP, demonstrate how local businesses can benefit from our solutions, and offer a platform for local businesses to amplify their latest developments and have access and support to microservices.


SAP House - Details


  • Key Concepts: SAP House Component is a brand voice that is used to represent SAP in a non-product related context. It is used to create a consistent and unified tone of voice across all SAP communications, including marketing, customer service, and public relations.
    How to use it: The SAP House Component should be used when communicating with customers, partners, and other stakeholders about non-product related topics. This includes topics such as corporate values, sustainability initiatives, and corporate social responsibility.
    Tips & Tricks: When using the SAP House Component, it is important to ensure that the tone of voice is consistent across all communications. This includes using the same language, style, and tone for all messages. Additionally, it is important to ensure that the message is clear and concise.
    Related Information: The SAP House Component is part of the larger SAP Brand Voice framework. This framework outlines the different brand voices that should be used for different types of communications. Additionally, it provides guidance on how to use each brand voice in order to create a consistent and unified tone of voice across all SAP communications.

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SAP House - Related SAP Terms

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