1. SAP Glossary
  2. Brand Voice - Non-Product
  3. SAP Design Thinking


What is SAP Design Thinking in SAP BV-NON-PRODUCT - Brand Voice - Non-Product?


SAP Term: SAP Design Thinking

  • Component: BV-NON-PRODUCT

  • Component Name: Brand Voice - Non-Product

  • Description: Methodology for routine innovation that brings together the right side of the brain creative with the left side of the brain analytical. SAP Design Thinking workshops are a key differentiator for deployment of the SAP Leonardo digital innovation system.


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  • Key Concepts: 
    SAP Design Thinking is a methodology used to create innovative solutions to complex problems. It is based on the idea that the best solutions come from understanding the needs of the customer and then designing a solution that meets those needs. The process involves understanding the customer’s needs, brainstorming ideas, prototyping solutions, testing them, and refining them until they meet the customer’s needs. 
    
    Component: BV-NON-PRODUCT Brand Voice - Non-Product: 
    BV-NON-PRODUCT Brand Voice - Non-Product is a component of SAP Design Thinking. It focuses on creating a consistent brand voice across all non-product related communications. This includes creating a unified message for marketing materials, website content, customer service interactions, and more. The goal is to ensure that customers have a consistent experience with the brand regardless of which channel they use to interact with it. 
    
    How to Use It: 
    To use SAP Design Thinking, start by understanding the customer’s needs and goals. Then brainstorm ideas for solutions that could meet those needs. Once you have some ideas, create prototypes of those solutions and test them with customers to get feedback. Finally, refine the prototypes until they meet the customer’s needs. 
    
    BV-NON-PRODUCT Brand Voice - Non-Product can be used to create a consistent brand voice across all non-product related communications. Start by defining the core values of your brand and what makes it unique. Then create messaging that reflects those values and is consistent across all channels. Finally, ensure that all customer interactions reflect this messaging in order to create a unified experience for customers. 
    
    Tips & Tricks: 
    When using SAP Design Thinking, it’s important to involve customers in the process as much as possible. This will help ensure that the solutions you create are actually meeting their needs. Additionally, it’s important to be open to feedback and willing to refine your solutions until they meet the customer’s needs. 
    
    When using BV-NON-PRODUCT Brand Voice - Non-Product, it’s important to keep your messaging simple and clear so that customers can easily understand it. Additionally, make sure that your messaging is consistent across all channels so that customers have a unified experience with your brand regardless of which channel they use to interact with it. 
    
    Related Information: 
    For more information on SAP Design Thinking, visit https://www.sap.com/products/design-thinking/overview.html . For more information on BV-NON-PRODUCT Brand Voice - Non-Product, visit https://www.sapbrandvoiceguidebook.com/ .
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