What is SAP Catalyst in SAP BV-NON-PRODUCT - Brand Voice - Non-Product?

SAP Term: SAP Catalyst

• Component: BV-NON-PRODUCT

• Component Name: Brand Voice - Non-Product

• Description: Internal HR program that identifies select SAP employees who demonstrate both high potential and performance and provides them with special opportunities, including fellowships. It consolidated other top talent and high-potential programs at SAP in April 2016.

Smart SAP Assistant

• Key Concepts: 
  SAP Catalyst is a component of the SAP Brand Voice, which is a set of guidelines for how to communicate about SAP products and services. The SAP Catalyst component is specifically designed to help customers and partners communicate about non-product topics, such as corporate values, sustainability initiatives, and customer success stories. 
  
  How to Use It: 
  The SAP Catalyst component provides guidance on how to communicate about non-product topics in a way that is consistent with the SAP Brand Voice. This includes advice on tone, language, and visuals. It also provides templates for creating content that is consistent with the SAP Brand Voice. 
  
  Tips & Tricks: 
  When creating content using the SAP Catalyst component, it’s important to keep in mind the target audience. Different audiences may require different approaches when communicating about non-product topics. Additionally, it’s important to ensure that all content is consistent with the SAP Brand Voice. 
  
  Related Information: 
  For more information on the SAP Brand Voice and the SAP Catalyst component, please visit the official SAP website at www.sap.com/brandvoice.