What is project "MALISSA" in SAP BV-NON-PRODUCT - Brand Voice - Non-Product?

SAP Term: project "MALISSA"

• Component: BV-NON-PRODUCT

• Component Name: Brand Voice - Non-Product

• Description: A strategic procurement service offered initially as a project and not as a priced offering.

Smart SAP Assistant

• Key Concepts: 
  Project MALISSA is an SAP component that is part of the BV-NON-PRODUCT Brand Voice - Non-Product suite. It is designed to help companies create and manage their brand voice across all non-product related communications. This includes marketing materials, customer service interactions, and other customer-facing activities. 
  
  How to use it: 
  Project MALISSA can be used to create a unified brand voice across all non-product related communications. It allows companies to define their brand values, create a consistent tone of voice, and ensure that all customer-facing activities are in line with the company’s brand identity. It also provides tools for managing customer feedback and tracking customer sentiment. 
  
  Tips & Tricks: 
  When using Project MALISSA, it is important to ensure that all customer-facing activities are in line with the company’s brand identity. This includes using the same language, tone of voice, and visuals across all channels. Additionally, it is important to regularly review customer feedback and track customer sentiment in order to ensure that the company’s brand voice is being effectively communicated. 
  
  Related Information: 
  Project MALISSA is part of the BV-NON-PRODUCT Brand Voice - Non-Product suite from SAP. Other components of this suite include Project KAREN (for product-related communications) and Project JAMES (for internal communications). Additionally, SAP offers a range of other tools for managing customer feedback and tracking customer sentiment.