1. SAP Glossary
  2. Brand Voice - Non-Product
  3. Customer First


What is Customer First in SAP BV-NON-PRODUCT - Brand Voice - Non-Product?


SAP Term: Customer First

  • Component: BV-NON-PRODUCT

  • Component Name: Brand Voice - Non-Product

  • Description: An internal global initiative that focuses on efforts to improve the way everyone at SAP works and cares for SAP customers by ensuring the company provides a consistent, positive, end-to-end experience that delivers successful outcomes.


Smart SAP Assistant

  • Key Concepts: 
    Customer First is a core component of SAP’s Brand Voice - Non-Product. It is a customer-centric approach that puts the customer’s needs and wants first. This means that SAP strives to provide the best possible customer experience, from the initial contact to the final product or service. 
    
    How to use it: 
    When using Customer First, it is important to focus on the customer’s needs and wants. This means understanding their goals and objectives, and then providing solutions that meet those needs. It also means providing excellent customer service, from the initial contact to the final product or service. 
    
    Tips & Tricks: 
    When using Customer First, it is important to remember that the customer is always right. This means listening to their feedback and responding quickly and effectively. It also means being proactive in addressing any issues or concerns they may have. 
    
    Related Information: 
    Customer First is part of SAP’s overall Brand Voice - Non-Product strategy. Other components of this strategy include Quality First, Innovation First, and Value First. These components all work together to create an overall customer experience that is second to none.
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