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Component: BV-NON-PRODUCT
Component Name: Brand Voice - Non-Product
Description: A campaign from SAP Labs Singapore with the purpose to promote innovation, while having a purposeful impact on customers and employees.
Key Concepts: Creating Impact with a Purpose is a component of SAP’s Brand Voice - Non-Product. This component focuses on how SAP can help customers create positive change in the world. It emphasizes the importance of using technology to make a difference and drive social and environmental progress. How to Use It: Creating Impact with a Purpose can be used to create content that highlights how SAP is helping customers make a positive impact in the world. This content should focus on how SAP’s technology is being used to solve real-world problems and create meaningful change. Tips & Tricks: When creating content for this component, it’s important to focus on the customer’s story and how SAP is helping them achieve their goals. It’s also important to emphasize the positive impact that SAP’s technology is having on society and the environment. Related Information: For more information about Creating Impact with a Purpose, please visit the SAP Brand Voice website at https://www.sapbrandvoice.com/brand-voice/creating-impact-with-a-purpose/.