What is 'Back to Best' in SAP BV-NON-PRODUCT - Brand Voice - Non-Product?

Back to Best - Overview

• Component: BV-NON-PRODUCT

• Component Name: Brand Voice - Non-Product

• Description: Campaign focused on how SAP is helping companies get back to running at their best during and after the COVID-19 pandemic. The solutions provided aim to help companies mitigate risks, ensure business continuity, and manage the needs brought on by a rapidly changing business and health environment.

Back to Best - Details

• 
  Key Concepts: 
  Back to Best is a component of SAP’s Brand Voice - Non-Product. It is a set of guidelines that help ensure consistency in the way SAP communicates with its customers and partners. The guidelines cover topics such as tone, language, and visuals. 
  
  How to use it: 
  Back to Best can be used to ensure that all communications from SAP are consistent and professional. It provides guidance on how to use language, visuals, and tone in order to create a unified message. It also provides tips on how to create content that is engaging and informative. 
  
  Tips & Tricks: 
  When using Back to Best, it is important to remember that the guidelines are not meant to be rigid rules. Instead, they should be used as a guide for creating content that is consistent with SAP’s brand voice. Additionally, it is important to keep in mind that the guidelines are not meant to limit creativity; instead, they should be used as a tool for creating content that is both engaging and informative. 
  
  Related Information: 
  For more information about Back to Best, please visit the SAP Brand Voice website at https://www.sapbrandvoice.com/back-to-best/. Additionally, you can find more information about SAP’s Brand Voice - Non-Product at https://www.sapbrandvoice.com/non-product/.