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Component: BV-NON-PRODUCT
Component Name: Brand Voice - Non-Product
Description: An internal-only program that focuses on increasing business skills and leadership capabilities at SAP.
Key Concepts: Act to Lead is a component of SAP’s BV-NON-PRODUCT Brand Voice - Non-Product. It is a set of guidelines and best practices that help organizations create a consistent brand voice across all their communications. It helps organizations create a unified message that resonates with their target audience and drives engagement. How to use it: Act to Lead provides organizations with a framework for creating a consistent brand voice. It includes guidelines on how to craft messages that are clear, concise, and engaging. It also provides tips on how to use language that resonates with the target audience and drives engagement. Tips & Tricks: When crafting messages, it is important to keep the target audience in mind. Think about what they need to know and how they want to hear it. Use language that is easy to understand and avoid jargon or technical terms. Keep messages concise and focus on the key points. Related Information: For more information on Act to Lead, visit the SAP website or contact your local SAP representative. You can also find additional resources on creating a consistent brand voice online.