What is Product Information in SAP BV-CRM - Brand Voice - Customer Relationship Management?

SAP Term: Product Information

• Component: BV-CRM

• Component Name: Brand Voice - Customer Relationship Management

• Description: Individual cloud service that comes standard as part of SAP Consumer Sales Intelligence. This service is intended to enrich scenarios with meaningful product information such as category, unit of measure, and detailed description from a master data source.

Smart SAP Assistant

• Key Concepts: 
  Product Information Component (PIC) is a part of the BV-CRM Brand Voice - Customer Relationship Management (CRM) suite. It is a tool that helps companies manage their product information and keep it up to date. It allows companies to store, manage, and share product information across multiple channels, including websites, mobile apps, and social media. 
  
  How to use it: 
  PIC can be used to store product information such as product descriptions, images, videos, and other related content. It also allows companies to create and manage product catalogs, which can be used to display products on websites or mobile apps. Additionally, PIC can be used to track customer interactions with products and analyze customer feedback. 
  
  Tips & Tricks: 
  When using PIC, it is important to ensure that all product information is accurate and up-to-date. Additionally, it is important to keep track of customer interactions with products in order to better understand customer needs and preferences. 
  
  Related Information: 
  PIC is part of the BV-CRM Brand Voice - Customer Relationship Management suite, which also includes tools such as Salesforce CRM and SAP Hybris Commerce. Additionally, PIC can be integrated with other systems such as ERP and eCommerce platforms.