What is 'prospect' in SAP AP - Application Platform?

prospect - Overview

• Component: AP

• Component Name: Application Platform

• Description: A party that has a business interest or that is suspected of having a business interest.

prospect - Details

• 
  Key Concepts: 
  A prospect is a customer who has expressed interest in a product or service offered by SAP. Prospects are typically identified through marketing campaigns, such as email campaigns, and are tracked in the SAP Application Platform (AP). Prospects are different from customers, as they have not yet made a purchase. 
  
  How to use it: 
  The SAP Application Platform (AP) allows users to track prospects and their interactions with the company. This includes tracking the prospects’ contact information, their interactions with marketing campaigns, and any other relevant information. This data can then be used to better understand the prospects’ needs and interests, and to tailor marketing campaigns accordingly. 
  
  Tips & Tricks: 
  It is important to keep track of prospects in order to better understand their needs and interests. This can be done by tracking their interactions with marketing campaigns, such as email campaigns, and by keeping track of their contact information. Additionally, it is important to keep track of any changes in the prospects’ needs or interests over time. 
  
  Related Information: 
  The SAP Application Platform (AP) also allows users to track customers and their interactions with the company. This includes tracking the customers’ contact information, their interactions with marketing campaigns, and any other relevant information. Additionally, the AP allows users to track sales opportunities and leads.