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Component: AP-XCR
Component Name: CRM Customer Relationship Management
Description: The processing of supplementary functions that support customer relationship management. An example of a supplementary function would be a view of a project, or the processing of payment card authorization.
Key Concepts: Customer Relationship Auxiliaries Processing Component (AP-XCR) is a component of SAP Customer Relationship Management (CRM). It is used to manage customer relationships and provide customer service. It helps to automate processes such as customer segmentation, customer service, and customer loyalty programs. How to use it: AP-XCR can be used to manage customer relationships by segmenting customers into different groups based on their needs and preferences. It can also be used to provide customer service by automating processes such as order processing, billing, and customer support. Additionally, it can be used to create loyalty programs for customers. Tips & Tricks: When using AP-XCR, it is important to ensure that the customer segmentation is accurate and up-to-date. Additionally, it is important to ensure that the customer service processes are efficient and effective. Finally, it is important to ensure that the loyalty programs are tailored to the needs of the customers. Related Information: AP-XCR is part of SAP CRM, which also includes components such as Sales Force Automation (SFA), Marketing Automation (MA), and Service Automation (SA). Additionally, SAP CRM integrates with other SAP products such as ERP and HANA.