What is Target Group in SAP AP-CPG - CRM-Campaign Processing?

SAP Term: Target Group

• Component: AP-CPG

• Component Name: CRM-Campaign Processing

• Description: A group of customers, prospects or contact persons to be contacted by means of marketing activities.

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• Key Concepts: 
  Target Group is a component of the SAP CRM Campaign Processing (AP-CPG) module. It is used to define a group of customers or prospects that have similar characteristics and can be targeted with a specific campaign. The target group can be defined based on customer attributes such as age, gender, location, and other demographic information. 
  
  How to use it: 
  Target Group can be used to create campaigns that are tailored to specific customer segments. It allows users to define target groups based on customer attributes and then create campaigns that are tailored to those groups. The target group can also be used to track the effectiveness of campaigns by measuring the response rate of each target group. 
  
  Tips & Tricks: 
  When creating a target group, it is important to consider the customer attributes that are most relevant to the campaign. This will help ensure that the campaign is tailored to the right audience and will maximize its effectiveness. Additionally, it is important to track the response rate of each target group in order to measure the success of the campaign. 
  
  Related Information: 
  The Target Group component of SAP CRM Campaign Processing (AP-CPG) is closely related to other components such as Campaign Execution and Campaign Analysis. These components work together to create an effective campaign management system that allows users to create, execute, and analyze campaigns in an efficient manner.