1. SAP Glossary
  2. CRM Activity Management
  3. Activity Management Standard


What is Activity Management Standard in SAP AP-AM - CRM Activity Management?


SAP Term: Activity Management Standard

  • Component: AP-AM

  • Component Name: CRM Activity Management

  • Description: The processing of interactions and tasks undertaken by employees on behalf of their company.


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  • Key Concepts: 
    The Activity Management Standard Component (AP-AM) is a part of the SAP Customer Relationship Management (CRM) suite. It is a set of tools and processes that enable organizations to manage their customer activities in an efficient and organized manner. It provides a comprehensive view of customer activities, allowing users to track, analyze, and report on customer interactions. 
    
    How to use it: 
    The Activity Management Standard Component can be used to manage customer activities such as sales, marketing, service, and support. It provides users with the ability to create and manage activities, assign tasks, track progress, and generate reports. Additionally, it allows users to customize the system to meet their specific needs. 
    
    Tips & Tricks: 
    When using the Activity Management Standard Component, it is important to ensure that all activities are properly tracked and reported on. Additionally, it is important to ensure that all tasks are assigned to the appropriate personnel and that progress is monitored regularly. 
    
    Related Information: 
    The Activity Management Standard Component is part of the SAP CRM suite of products. Other components include Sales Force Automation (SFA), Marketing Automation (MA), Service Automation (SA), and Support Automation (SA). Additionally, there are several third-party applications available that integrate with the Activity Management Standard Component.
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