How To Fix CRM_MKTTG_DS_MISC251 - Field "Object Family" must be filled when segmenting objects

SAP Error Message - Details

• Message type: E = Error

• Message class: CRM_MKTTG_DS_MISC - CRM Marketing: Messages Application Log

• Message number: 251

• Message text: Field "Object Family" must be filled when segmenting objects

Self-Explanatory Message

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Smart SAP Assistant

• What is the cause and solution for SAP error message CRM_MKTTG_DS_MISC251 - Field "Object Family" must be filled when segmenting objects ?

  The SAP error message CRM_MKTTG_DS_MISC251 indicates that the "Object Family" field must be filled when segmenting objects in the SAP Customer Relationship Management (CRM) system. This error typically occurs during the segmentation process in marketing activities, where specific criteria need to be defined for targeting customers or prospects.
  Cause:
  The error is caused by the absence of a value in the "Object Family" field, which is a required field for the segmentation process. The "Object Family" is used to categorize the objects (like customers, leads, etc.) that you want to segment. If this field is not populated, the system cannot proceed with the segmentation.
  Solution:
  To resolve this error, you need to ensure that the "Object Family" field is filled in the segmentation settings. Here are the steps to do this:
  
  
  Access the Segmentation Profile:
  
  Go to the segmentation profile where you are encountering the error.
  
  
  
  Edit the Segmentation Profile:
  
  Open the segmentation profile for editing.
  
  
  
  Fill in the "Object Family" Field:
  
  Locate the "Object Family" field in the segmentation settings.
  Select the appropriate value from the dropdown list or enter the required value manually.
  
  
  
  Save Changes:
  
  After filling in the "Object Family" field, save your changes.
  
  
  
  Retry the Segmentation Process:
  
  Attempt to run the segmentation process again to see if the error is resolved.
  
  
  
  Related Information:
  
  Object Family Definition: The "Object Family" typically refers to a classification of objects in the CRM system, such as customers, prospects, or leads. It helps in organizing and managing different types of objects for marketing purposes.
  Segmentation in SAP CRM: Segmentation is a critical process in marketing that allows businesses to target specific groups of customers based on various criteria. Properly defining the segmentation parameters, including the "Object Family," is essential for effective marketing campaigns.
  Documentation and Support: If you continue to experience issues, consult the SAP Help Portal or reach out to your SAP support team for further assistance. They can provide additional insights or troubleshooting steps specific to your system configuration.
  
  By ensuring that the "Object Family" field is correctly populated, you should be able to resolve the error and proceed with your segmentation activities in SAP CRM.