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Message type: E = Error
Message class: CRM_MKTPL_CLDR_QUERY - Messages for Calendar Query
Message number: 016
Message text: Query results are better when the customer type is specified
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CRM_MKTPL_CLDR_QUERY016
- Query results are better when the customer type is specified ?The SAP error message CRM_MKTPL_CLDR_QUERY016 indicates that the query results in the context of marketing planning or customer relationship management (CRM) are more accurate or relevant when a specific customer type is defined. This message typically arises in scenarios where a query is executed to retrieve data related to customers, and the system suggests that narrowing down the search criteria will yield better results.
Cause:
- Broad Query Parameters: The query may be too broad, leading to a large volume of data being returned, which can dilute the relevance of the results.
- Lack of Specificity: Not specifying a customer type means the system has to consider all customer types, which may include irrelevant data for the analysis or reporting being performed.
- Data Segmentation: In marketing and CRM, different customer types (e.g., B2B, B2C, VIP customers, etc.) may have different behaviors, preferences, and needs. Without specifying a type, the system cannot optimize the results based on these differences.
Solution:
- Specify Customer Type: Modify the query to include a specific customer type. This can be done by adjusting the selection criteria in the query parameters to filter for a particular segment of customers.
- Refine Query Parameters: In addition to specifying the customer type, consider adding other relevant filters (e.g., geographical location, purchase history, etc.) to further refine the results.
- Review Query Design: If you have access to the query design, review it to ensure that it is set up to allow for filtering by customer type and that it is optimized for performance.
- Consult Documentation: Check SAP documentation or help resources for guidance on how to structure queries effectively in the CRM module.
Related Information:
By following these steps, you should be able to resolve the error and improve the relevance of your query results in SAP CRM.
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