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Transaction Code: CRMC_MKT_BWA_CUST
Description: Segmentation BW Integration Cust.
Release: S/4HANA and ECC 6
Program: CRM_MKTTG_SEG_BWA_CUST_MAINT
Screen: 1000
Authorization Object:
Development Package: CRM_MKTTG_SEG_BWA
Package Description: CRM Marketing: Segment Builder BWA Access
Parent Package: CRM_MKTTG_SEG
Module/Component: CRM-MKT-SEG
Description: Segmentation
Overview: CRMC_MKT_BWA_CUST is a SAP transaction code used to integrate customer segmentation data from SAP BW into the CRM system. This transaction code allows users to access and analyze customer segmentation data in the CRM system, enabling them to make more informed decisions about their customers. Functionality: CRMC_MKT_BWA_CUST enables users to integrate customer segmentation data from SAP BW into the CRM system. This transaction code allows users to access and analyze customer segmentation data in the CRM system, enabling them to make more informed decisions about their customers. The integration of customer segmentation data from SAP BW into the CRM system allows users to gain insights into customer behavior and preferences, as well as identify potential opportunities for growth. Step-by-Step How to Use 1. Log into the SAP system and enter the transaction code CRMC_MKT_BWA_CUST. 2. Select the “Integrate” button to begin the integration process. 3. Select the “Segmentation” tab and select the desired customer segmentation data from SAP BW that you would like to integrate into the CRM system. 4. Select the “Integrate” button to complete the integration process. 5. The customer segmentation data will now be available in the CRM system for analysis and decision-making purposes. Other Recommendations: It is recommended that users familiarize themselves with the various features of this transaction code before attempting to use it, as it can be complex and time-consuming to use. Additionally, users should ensure that they have adequate access rights before attempting to use this transaction code, as it requires certain privileges in order to be used successfully.
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